Just when you think you've seen it all, and that people realize that it's 2021 and you don't publish anything that is on your mind, even if these pleasant thoughts do cross your mind - You get slapped with a dose of reality.
This opinion piece was published today but was already leaked to whatsapp late last night. The writer is lamenting the fact that by the time you'll read this it'll be day 6 of the Surfside Tragedy, yet there's no sense of urgency. This after all the tragedies and deaths we've seen since Covid arrived on the scene, in addition to Miron and Karlin. At first, we thought that it was only a few Chabad families that perished, so yes, it's a "bitter story" but not something earth-shattering. No reason to not go about your daily routine. But by now, when it's become clear that some 36 Jews are among the missing... Now we can begin to react.
The irony in all of this is the subliminal "לימוד זכות" happening between the lines. The writer finds no fault in the fact that it's taken frum people several days to react to the tragedy, yet at the same time sees no issue with writing that about Jews of Chabad persuasion.
Friends in frum media tell me that it's not the first "אקסישע" thing published here, but people obviously don't care enough or don't bother to read it. The proof is in the ad pudding, ads galore in this rag. I'll give them the BOTD and say that most people only read these and similar circulars for the ads and classifieds and could care less what the opinion pieces say. They have Kol Mevaser for hard-hitting news and opinion!
Kol Berama has yet to issue a clarification... Not that I asked for one.